Meta Aims to Make Every Ad AI-Generated by 2026
Meta is reportedly planning a major shift in digital advertising, with the goal of fully automating ad creation and targeting using artificial intelligence by 2026 — meaning every ad you see on Facebook or Instagram could soon be generated by AI.
The company already uses AI to optimize ad delivery and audience targeting. But according to recent reports, Meta wants to go even further by allowing businesses to upload just a product image and budget , and letting its AI generate full ads — including text, visuals, video , and even audience selection .
This aligns with CEO Mark Zuckerberg’s vision for the future of advertising: “We want to get to a world where any business can tell us their objective — like selling something or getting a new customer — how much they’re willing to pay per result, connect their bank account, and we do the rest.”
Meta’s push into AI-driven advertising comes as part of its broader investment in AI infrastructure, which includes billions spent on chips, data centers, and training advanced models. Last year, over 97% of Meta’s revenue came from ads, making it crucial for the company to stay ahead in the AI race.
What’s Next?
Meta is also developing tools for real-time personalized ads , where content adapts based on factors like location. For example, users in snowy areas might see a car driving through mountains, while city dwellers see the same car in an urban setting.
In addition, Meta is exploring ways to integrate popular third-party AI models like DALL-E and Midjourney into its platform — signaling a major transformation in how ads are created and consumed online.
