Bing Image Creator Now Offers GPT-4o for Free — With a Choice of Models
Microsoft has rolled out a major upgrade to Bing Image Creator, now giving users free access to OpenAI’s advanced GPT-4o image generation model. But instead of replacing the old system, the company is letting you decide which AI powers your creativity.
This means you can generate images using either the new GPT-4o model or stick with the familiar DALL·E 3 — all from the same interface, with no subscription required.
👉 Try the new Bing Image Creator at bing.com/create
🖼️ Why GPT-4o Is a Big Deal
Earlier this year, OpenAI integrated image generation directly into GPT-4o, moving away from standalone models. This shift allows the AI to use its deep conversational understanding and broad knowledge base to create visuals that are more accurate, detailed, and context-aware.
GPT-4o excels at:
- Rendering text inside images (like signs, logos, or book covers) with high precision
- Following complex prompts that include multiple elements or specific styles
- Using uploaded images as creative references — for example, turning a rough sketch into a polished artwork
- Editing visuals based on natural language feedback, like “make the sky darker” or “change the character’s outfit”
Because it’s built into a smarter, more responsive AI system, GPT-4o often delivers results that feel more intentional — like it truly understands what you’re asking for.
That said, this level of detail comes with a trade-off: images take longer to generate compared to the faster DALL·E 3 model.
🔁 Choice Matters: Two Models, One Tool
After rolling out GPT-4o, Microsoft received feedback from users who preferred the speed and simplicity of DALL·E 3 — especially for quick ideas or casual use.
So instead of forcing everyone into the new model, the Bing team did something smart: they kept both.
Now, when you create an image, you can switch between GPT-4o and DALL·E 3 with a single click. Want rich detail and deep prompt understanding? Go with GPT-4o. Need something fast and straightforward? DALL·E 3 is still there for you.
As Microsoft put it:
“We recognize that creativity is nothing without freedom. Now, with just a click, you can switch models to DALL·E 3 to get quick AI image generation — and more options to choose from.”
It’s a refreshingly user-first approach in an era where many platforms remove choice in favor of automation.
💡 Free to Use — With Smart Limits
Bing Image Creator remains completely free, no Copilot Pro subscription needed. However, there are a few usage tiers to keep in mind:
- You get 15 fast generations per day at no cost
- Once you hit that limit, each fast image costs 10 Microsoft Rewards points
- Or, you can keep generating unlimited images at standard speed — completely free
This setup balances accessibility with sustainability, letting casual users enjoy the tool while encouraging engagement from frequent creators.
📱 Where Can You Access It?
The updated image creator is available across Microsoft’s ecosystem:
- On the web at bing.com/create
- Through the Bing mobile apps (iOS and Android)
- Inside Copilot Search (formerly Bing Chat)
- Directly in the Edge browser address bar or Bing search box
And if you’re already using ChatGPT (Free, Plus, Pro, or Team), you can also access GPT-4o’s image generation features at no extra cost — making high-quality AI art more accessible than ever.
Final Thoughts
Microsoft isn’t just upgrading Bing Image Creator — it’s redefining what a free AI art tool can be.
By offering both GPT-4o and DALL·E 3, giving users real control, and keeping everything free at its core, they’re putting creativity and choice first.
Whether you’re designing a concept, making social media content, or just having fun, you no longer need a paid subscription to get high-quality AI-generated images.
And that’s a win for everyone.
